Connecting your Bullhorn CRM

Connect Bullhorn CRM with Seamless to transfer researched contacts, leads, and candidates directly into your Bullhorn account. This integration helps reduce manual data entry and gives sales and recruiting teams a more efficient way to manage prospect, client, and candidate information.

Bullhorn is commonly used by staffing and recruiting organizations to manage relationships, workflows, reporting, and team collaboration. Connecting Bullhorn with Seamless allows your team to research contacts in Seamless and move their information into Bullhorn for continued outreach and relationship management.

Before You Begin

Bullhorn is a premium Seamless integration. The integration must be purchased and activated for your organization before it will appear as an available option on the Integrations page.

If you do not see Bullhorn listed, contact your Seamless representative or the Seamless Support team to confirm that the integration is included with your account.

You will also need:

• Your Bullhorn login credentials
• Permission within Bullhorn to authorize an integration
• Owner or administrator access in Seamless to manage organization-wide settings and mappings

Connect Bullhorn to Seamless

To connect Bullhorn CRM to Seamless, navigate to the Integrations page from your Seamless settings.

Locate the Bullhorn CRM integration and click the Bullhorn icon. You will be prompted to log in to your Bullhorn account and authorize the connection.

After authorization is complete, return to Seamless. Bullhorn will display a Connected status, confirming that the integration has been successfully established.

Using the Bullhorn Integration

Once Bullhorn is connected, your team can transfer researched contact, lead, candidate, and company information from Seamless into Bullhorn instead of manually entering each record.

The integration can help your team:

• Reduce manual data entry
• Keep prospect, client, and candidate information organized
• Move researched records into existing recruiting or sales workflows
• Improve collaboration between team members
• Manage follow-up activities from within Bullhorn
• Apply consistent field mappings and data rules during import

The Bullhorn integration combines Seamless’s contact research capabilities with Bullhorn’s workflow, reporting, and relationship management tools.

CRM Import Mapping Fields

Select the Import Type: Import Mappings can be set based on your preference of importing type. Choose if you want to set import mappings for importing as Account, Contact, Lead or Candidate. 

Seamless Field: Select the data field from Seamless that you want to send to Bullhorn. Seamless supports more than 100 available fields, including contact, company, location, and research information.

Bullhorn Field: Select the corresponding field in Bullhorn. During import, the value from the selected Seamless field will be transferred to the mapped Bullhorn field.

Managing Import Mappings

Overwrite:

• Yes: Seamless replaces existing data in the mapped Bullhorn field with the new value from Seamless.
• No: Seamless only adds data when the mapped Bullhorn field is blank.

Allow User Edit: Allow your Users to edit the specific setting or not depending on if the checkbox is engaged.
Note: This is a permission that can be modified by account owners or admins.

• Checkbox selected: Users can edit the setting. The admin’s configuration remains the default.
• Checkbox cleared: Users can view the setting in a read-only state but cannot change it.

Edit CRM Mapping: To edit, click the 2 dots on the right side of the row.

• Set a Default Value: If Seamless data does not exist for that field, is there a value you want filled in its place
• Delete Mapping: If mapping is no longer needed.

Additionally, Seamless provides the ability to Add New Mapping, Add Custom Mapping, and Set Custom Data Rules.
Check out this article to learn more: Customizing CRM Import Mappings

Bullhorn Settings

When integrating your Bullhorn CRM with Seamless, you have the ability to customize the settings.

Universal Settings

Owner: Choose which Seamless user should be assigned as the owner of records imported to Bullhorn. This allows you to control who imported contacts or accounts are saved under in Bullhorn.

Bullhorn Import Type: This Bullhorn setting lets users choose to import contacts from Seamless as a Contact, Lead, or Candidate.

Set Total AI Threshold/Limit on Contact Imports: Use this setting to establish a minimum Total AI threshold for importing contacts. Specifically, it applies to the Total AI score of the Primary Business Email. For example, if the Total AI Slider is set to 80, the Primary Business Email must have a Total AI score of 80% or higher to successfully import on the first attempt.

Contact Account Creation:

• Yes: Seamless can create accounts automatically for contacts not in your CRM.
• No: No account is created; users need to choose an existing account for contact import.
• Prompt: Users are asked to select or create an account with each import.

Auto-import to Bullhorn: Enable this option to automatically import contacts/companies into your CRM when clicking the FIND button in Seamless. By turning this on, you skip the step of manually selecting contacts/companies in My Contacts and My Companies before importing them into your CRM.

Allow contacts to import without a validated email: When set to Yes, Seamless permits users to import contacts even without a validated email. A validated email includes a Valid or Accept All response from Seamless's validation during the AI research process.

Allow Users to Create New / Custom Mappings: Allows users, that are not admin, to create new mappings that will only affect their account.

Advanced Settings

Set Contact Import Match Score: Define your match score against your CRM records. A value of 100% requires a contact to have a 100% match score against a CRM record to automatically import. Records with a lower match score will show a deduplication screen with "similar record" option to select before importing.
Example: A 95% setting will allow automatic import (no deduplication alert) if there is a match score of 95% or above against a record in your CRM unless there are two of the exact same match scores. (Seamless recommends setting the Contact Import Match Score to 95% or higher.)

Set Company Import Match Score: Set Company Import Match Score to define your match score against your CRM records. A value of 100% requires a company to have a 100% match score against a CRM record to automatically import. Records with a lower match score will show a deduplication screen with "similar record" option to select before importing.

Fill Blank Contact Phone with Company Phone: When set to Yes, Seamless will add the company phone number to the contact phone field if the company phone has a number and the contact phone is blank. This setting is useful when you want to ensure data is present in both contact and company phones during import, especially if there's field validation in your CRM.

Fill Blank Contact Location with Company Location: When set to Yes, Seamless will populate the contact location fields with the company location if the company has a location and the contact location is blank. This setting is ideal for ensuring data presence in both contact and company locations upon import, especially if there's field validation in your CRM.

Enable CRM Alerts: Enables checking if leads or contacts already exist in CRM before using Seamless.

Automated Lists to Accounts for Bullhorn

This section allows you to automate importing and eliminate manual efforts by mapping Seamless Lists to your selected CRM account.

After selecting Add Account Mapping, you can:

• Select Seamless List: Choose a list created in Seamless.
• Select CRM Account: Choose the corresponding account available in Bullhorn.
• You can also select the Bullhorn import option directly from a Seamless contact card.

Bullhorn Is Not Available on the Integrations Page

If Bullhorn does not appear as an option, confirm that the premium integration has been purchased and activated for your Seamless organization.

Your organization’s Seamless administrator or Customer Success Manager can help verify whether the integration is available on your account.

Bullhorn Does Not Show as Connected

If the connection is not completed successfully:

1. Confirm that you are using the correct Bullhorn login credentials.
2. Make sure your Bullhorn account has permission to authorize integrations.
3. Return to the Seamless Integrations page and attempt the connection again.
4. Contact Seamless Support if the issue continues.

Disconnect or Reconnect Bullhorn

To review the status of your Bullhorn connection, return to the Integrations page within your Seamless settings.

From this page, you can confirm whether Bullhorn is connected and access any available options for disconnecting or reconnecting the integration.