Question 1

What is data enrichment?

Accepted Answer

Data enrichment is the process of updating existing B2B database information with additional data.

For example, if you have a sales prospecting list with someone's full name and the company they work for, but you are missing their email address and phone number, you would use Seamless.AI’s data enrichment feature to add that missing information to your list. This way you can use the list to connect with more prospects in your sales and marketing efforts. Learn more about Data Enrichment tools in our blog.

Question 2

Why do I need data enrichment?

Accepted Answer

Old or incomplete contact info in your B2B database is virtually useless and can cost you time and money. With data enrichment, you can fill out the holes and use your lists to prospect, sell, and make money. If your company sells products or services to other companies, then you need B2B data enrichment. Learn more details about Data Enrichment and usage in our knowledge base.

Question 3

What are some data enrichment examples?

Accepted Answer

Here are a few examples of how data enrichment can be used.

You Need Sales Leads: You have a great product or service but need sales leads. Seamless.AI will help you identify your ideal prospect, figure out your total addressable market, and pull accurate contact information for those specific prospects.
You Have an Incomplete Sales List: You have a sales leads list, but it is missing information. Use our sales software to enrich your list and fill in missing contact information for your prospects.
You Have Companies You Want to Contact: You know which companies you want to contact but don’t have the contact information of the decision-makers. Use our sales software to find up-to-date contact information and build a quality sales leads list. Then email or call the prospect, qualify them, and close the deal!

Question 4

What is data enrichment?

Accepted Answer

Use data enrichment to make sure your sales prospecting lists from your B2B database are accurate and up to date. This way you know when you set up your email outreach sequences you are sending emails to real people.

Question 5

How can I use data enrichment for marketing?

Accepted Answer

You can use data enrichment to help add information to people who may have only given you their first name and email address for your marketing newsletter. Once you enrich the B2B database with more contact information, you can use it in direct mail campaigns, lookalike targeting in paid search and social and more.

Question 6

How can I use data enrichment for recruiting?

Accepted Answer

If you have a candidate's name and company that they work for, you can use data enrichment to find their email address and phone number. Then, you can reach out to pitch them on why they should work at your company.

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