Costs
Oscar and Eduardo work at TelIntel, a telecommunications company that specializes in wholesale, operations, and anything else related to networks.
They work with a brand called Go4Clients, a digital communication platform that allows companies and agencies to engage and communicate with their clients through direct channels. It is with this brand that they're able to utilize Seamless to help companies and agencies find leads.
Prior to Seamless, most of their marketing budget on PPC advertising on Google. They also used different lead generation tools to generate data as well as attending live events, such as trade shows. (The latter of which had to be put on hold because of COVID-19)
The problem with their past methods of lead generation was that as soon as they got a lead, they had to spend a lot of time and resources to qualify and nurture them into MQLs and SQLs.
Also, the number of visitors driven to their website was not particularly ideal.
Eventually, they decided that if they wanted to reach their ideal audience, they needed to look for them in the right place...
We had to make a decision... That if we want to wanted to tap into the B2B market, we would have to find where the right people congregated. And where those people congregated, was definitely in LinkedIn. Unfortunately, we quickly realized quite soon that running ads on LinkedIn, was a pain in the butt.
Running Ads on LinkedIn was not only expensive in acquiring new clients, but it was also difficult to reach decision makers.
That's when Oscar and Eduardo decided that they needed to take a different approach.














