Creating content can be a powerful strategy for salespeople to showcase their expertise, establish themselves as thought leaders, and build trust with potential customers.
Lewis Howes, an accomplished entrepreneur and content creator, is a prime example of someone who has successfully leveraged content creation to grow his business and personal brand.
In this guide, we’ll explore how you can emulate his success by diving into the types of content to create, the necessary tools and software, and effective content distribution strategies.
What Types of Content Will You Create?
To begin, it’s crucial to define the type of content you want to create and identify your target audience. Are you aiming to produce written content, such as blog posts and articles, or are you more inclined towards visual content, like videos and podcasts? Clarifying your goals and audience helps tailor your content to effectively reach and engage your desired demographic.
Written Content
Written content, such as blog posts, articles, and white papers, can demonstrate your expertise and provide valuable information to your audience. For example, Lewis Howes frequently writes blog posts that share personal development tips and business strategies, positioning himself as an authority in his field.
Visual Content
Visual content, including videos, webinars, and podcasts, can capture the attention of your audience and convey your message more dynamically. Lewis Howes excels in this area with his popular podcast, "The School of Greatness," and his engaging YouTube videos.
Invest in the Right Tools
High-quality content creation requires the right equipment. Here’s what you’ll need:
For Written Content
- Laptop or Desktop Computer: Ensure it has a good processor and plenty of storage. A reliable computer allows you to write and edit your content efficiently.
- Word Processor: Use tools like Microsoft Word or Google Docs to draft and refine your written pieces.
For Visual Content
- Camera: A good camera is essential for recording high-quality videos. Lewis Howes often uses a Canon EOS Rebel T7i DSLR camera.
- Microphone: Clear audio is crucial. Lewis uses a Rode NT1 condenser microphone for his podcasts and videos.
- Lighting: Proper lighting can dramatically improve video quality. Consider using a Neewer 660 LED Video Light and a Neewer Softbox Light Kit to ensure your videos are well-lit.
Invest in the Right Software
Alongside equipment, the right software is key to producing professional content.
For Written Content
- Word Processing Software: Tools like Microsoft Word and Google Docs are indispensable for writing and editing text.
- Grammar and Style Checkers: Tools like Grammarly can help ensure your writing is polished and error-free.
For Visual Content
- Video Editing Software: Adobe Premiere Pro and Final Cut Pro are excellent for cutting and splicing footage. Lewis Howes also uses ScreenFlow (for Mac) and Camtasia (for PC and Mac) for recording and editing his videos.
- Graphic Design Tools: Tools like Canva or Adobe Spark can help you create engaging thumbnails and visual elements for your content.
Related: Utilize Image Generator for Visual Ideation
Content Distribution Plan
Creating content is just the first step. Distributing and promoting it effectively is crucial for reaching a wider audience.
Your Website or Blog
A website or blog serves as a central hub for all your content. It allows you to host your material and easily share it with your audience. Ensure your site is user-friendly and regularly updated with fresh content.
Social Media Platforms
Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are powerful tools for promoting your content. Lewis Howes actively uses these platforms to share his podcast episodes, blog posts, and videos, engaging with his audience and expanding his reach.
Related: Social Media Selling Tips
Email Marketing
Building an email list and regularly sending newsletters can keep your audience engaged and informed about your latest content. Use email marketing tools like Mailchimp or Constant Contact to manage your campaigns effectively.
Real-World Example: Lewis Howes
Lewis Howes has built a substantial following by consistently creating high-quality content across various platforms. His success illustrates the importance of:
- Consistency: Regularly producing and sharing content to keep your audience engaged.
- Quality: Investing in good equipment and software to ensure your content is professional.
- Engagement: Actively interacting with your audience on social media and through email marketing.
Final Thought
Creating content as a salesperson can significantly enhance your reputation, establish you as a thought leader, and build trust with potential customers. By defining your content type and target audience, investing in the right tools and software, and having a solid distribution plan, you can create high-quality content that stands out in your industry. Follow these tips, inspired by the successful strategies of Lewis Howes, and you’ll be well on your way to growing your business and personal brand through content creation.
Related: Best Sales Books in 2024
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